CONTENT

HERE'S A ROUGH OUTLINE OF THE MATERIAL THAT WAS COVERED.

Goals to Exhibit

Three Characteristics of Goals

Reasons for Exhibiting

Marketing Message

Developing Specificity

How to do Demonstrations

How to Quantify Goals

How to Qualify a Prospect

How to do Pre-Show Promotion

How to Measure the Value show participation

AND MUCH, MUCH MORE

The seminar will be a Power Point presentation and that in itself makes it more interesting than a straight lecture. And at the end of the day, you get a handout based on the presentation.