IMPORTANCE

ALMOST ALL TRADE SHOW EXHIBITORS FAIL!

Maximize your investment in Trade Show participation by learning how to do it right. The principles apply to large and small shows alike.

        

       Miami Beach Convention Center                               Georgia World Congress Center

According to the Trade Show Exhibitors’ Association, most exhibitors at trade shows fail on at least 10 critical issues. That translates into a HUGE volume of lost business – new and repeat.

A trade show is the ONLY place where the Buyer spends lots of time and money visiting YOU! It is

for this reason that a   trade show is often referred to as a parade of opportunities. Everything else – print advertising, direct mail, broadcast media, outside sales, e-mail promotions – you spend the money and you HOPE the Buyer will respond.

But if you take a booth in a trade show, knowing that your most important buyers and prospects are going to be there, DO NOT LET YOURSELF BELIEVE that your mere presence is mission-accomplished, and all that you’ve got to do is find a box big enough to accommodate all the new orders. You WILL be disappointed!

It is the show organizer’s responsibility to bring people in the front door. It is the exhibitors’ responsibility to help the show organizer, but more importantly, to develop creative techniques to draw the buyers from the front door to your booth.

                                                        BUT WHY THE SEMINAR NOW?

There are two critical reasons for it:

First, 33% - 50% of the increase in attendance to your booth is created by virtue of pre Show promotion to qualified personnel.

And just as important...

secondly, on the average an executive spends 7 1/2 hours on the show floor BUT 65% of how he will spend his time at the show is decided before he even gets to the show.